There’s a reason embroidery has remained the gold standard for custom apparel. A stitched logo carries a sense of permanence and professionalism that other decoration methods simply can’t replicate. It’s the difference between something that looks printed on and something that looks built in. For businesses, organizations, and teams that want their brand to make an impression, embroidery delivers.
Embroidery General was founded on this craft. Since 1993, we’ve been stitching logos onto polos, jackets, bags, and uniforms for customers throughout the Birmingham region. Our work is rooted in the belief that details matter—thread color, stitch density, placement, and backing all contribute to a finished product that looks sharp and holds up over time. We take pride in getting those details right on every order.
The embroidery process begins with digitizing your artwork, which means converting your logo into a stitch file that our machines can read. This step is critical, and it’s where experience makes a difference. A well-digitized design will look clean and crisp on the garment, while a rushed conversion can result in puckering, thread breaks, or a logo that just doesn’t look right. Our team handles digitization in-house so we can maintain control over quality from start to finish.
Whether you need a dozen polos for your staff or several hundred jackets for a corporate rollout, we’re equipped to handle the job. Embroidery is what we do best, and we’ve spent more than three decades proving it.
